I have much the same sentiment and I don't know why, but it really depresses. Even last night watching Kyrie, who I hate as much as the next guy, I mean that was some damn amazing basketball. Even if Kyrie is a special case, the hate watching of LeBron, KD, Embiid....I mean, true greats, not just really good players says something about our twitter/X culture that is based on the dopamine rush of spewing hate.
I won't speak to KD, as I'm a huge fan and love watching him work. I rooted against his Warriors teams, as I would against any superteam that wasn't wearing "Boston" on their jerseys, but he's long been one of my favorite players.
But Lebron... the man has 4 titles with 3 different teams as the best player on each, nobody could possibly call him a fraud. But what you'll see here is just regular ol' rooting-against-him. And I think that's 60% due to the jersey (how many of us rooted for him in the 2016 Finals?), 30% due to the on-court whiny conduct (which is something we'll excuse only for our own players - hypocrites we are, but only in the way that every sports fan is a hypocrite), and 10% because he was the obstacle in our way for much of the Big Three era and we ended up on the short end of that stick more often than not. Who could blame us, really?
And Embiid, I hope is obvious enough given the way he plays. He has a manifestly impressive array of skills, and a whiny, entitled and manipulative way of using them on the court. You'll find no bigger critic of James Harden than me around here, for how he tries to draw foul calls in an unsportsmanlike way (and then whines worse even than Tatum when he doesn't get them, which lately is often). And the rooting against Embiid is also charged with "he's often in our way". One can be a great player without happening to be on a team that's well built enough to get into the late rounds of the playoffs, but there's a degree of fairness to criticism in that vein, too. Arguing how fair or not, and how far you can take it, is our birthright as fans.
If you can enjoy sports fully without making opponents into villains, I commend you. But most of us aren't built like that, and frankly I'd argue we have more fun for being built to villainize. A little bit, y'know? In moderation. It doesn't prevent us from appreciating a great play by those villains, either, necessarily - but it does give us an emotional stake in the outcome of a game that doesn't involve our teams. If you want people to watch the games, you gotta be willing to tolerate some of that, or at least not be surprised-bordering-on-offended by it. Calling it a "dopamine rush of spewing hate" probably overstates the tone around here, while also, I think, misunderstanding it.