There have been a lot of posts in a number of threads about the demise of WEEI and quite honestly I don't see a quick and easy fix. They have mis-managed things to the point where all the bench talent seems to be on The Sports Hub already but presumably the bench could go to EEI if they were offered a full time slot (keep in mind I have no idea if they have contracts that would forbid a move like this).
The biggest thing that TSH has going for them is that the hosts genuinely seem to like each other and enjoy going to work together, there is a chemistry there with each of them that makes them worth listening to. The teams on EEI have no chemistry and barely seem to be able to tolerate each other, this is based on very limited listening so I could be way off base on the EEI part.
Assuming you could start from scratch what would you do to make the station competitive?
First moves I would make would be to get rid of John Dennis and Ordway. They are both way past their prime and bring very little to the station anymore. I would then move Callahan to the afternoon drive time slot with Holley. I think this would be an immediate upgrade to the afternoon drive and give F&M some legitimate competition especially if they were able to hire Bertrand away from TSH.
Hire Bertrand or Keefe and pair them up with someone like Gasper or another up and coming talent and put them on the Morning show to compete with T&R or on mid-day to compete with Gresh and Zo. I would listen to Bertrand and Gasper over Gresh and Zo in a heart beat.
Here is where the job gets tougher but I think you could take Merloni and bring back Dale Arnold and together they could hold their own against T&R from the sports contingent that doesn't want to listen to Ask a Pink Hat or their other bits.
The biggest thing that TSH has going for them is that the hosts genuinely seem to like each other and enjoy going to work together, there is a chemistry there with each of them that makes them worth listening to. The teams on EEI have no chemistry and barely seem to be able to tolerate each other, this is based on very limited listening so I could be way off base on the EEI part.
Assuming you could start from scratch what would you do to make the station competitive?
First moves I would make would be to get rid of John Dennis and Ordway. They are both way past their prime and bring very little to the station anymore. I would then move Callahan to the afternoon drive time slot with Holley. I think this would be an immediate upgrade to the afternoon drive and give F&M some legitimate competition especially if they were able to hire Bertrand away from TSH.
Hire Bertrand or Keefe and pair them up with someone like Gasper or another up and coming talent and put them on the Morning show to compete with T&R or on mid-day to compete with Gresh and Zo. I would listen to Bertrand and Gasper over Gresh and Zo in a heart beat.
Here is where the job gets tougher but I think you could take Merloni and bring back Dale Arnold and together they could hold their own against T&R from the sports contingent that doesn't want to listen to Ask a Pink Hat or their other bits.